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Punctuate effectively. Punctuation is completely essential in copywriting, because it allows you to interrupt up sentences and make them extra readable. It additionally permits you to emphasise tone or intent (though there is such a thing as too many exclamation points). Utilize relevant adjectives. You don’t have to explain each single noun in your copy as "amazing," "awesome," or "groundbreaking," but a well-placed adjective can make a delicate however sizable difference within the notion of your reader. Be conversational—not salesy. In your copy, don’t talk at individuals; talk with them.

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