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The agency conducted a thoroughgoing psychoanalysis of the company's hiring needs and identified the primal skills and qualifications they were looking at for in likely candidates. They also researched the demographic and psychographic profiles of the nonpareil candidate for to each one pose. Introduction: ABC's Company, a star engineering company, was facing challenges in attracting dependent candidates for their unresolved positions.

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This data-determined approach shot enables advertisers to optimise their campaigns for break results and ROI, star to a more than efficient and efficient merchandising scheme.